Southern California powerhouse Matt Construction Corp. has been selected as general contractor to build the first phase of the $300 million Nvidia Corp. campus in Santa Clara.

The company displaces Webcor, which had been announced in February as the general contractor for the first 500,000 square feet of a one million square-foot development.

Nvidia proposes a two-building campus of matching triangles characterized most obviously by their massive expanse: 250,000 contiguous square feet on each of four floors. It is slated to accommodate 2,500 workers on 25 acres the company acquired in 2009.

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World citizen Uday Dandavate is one chief executive whose company won’t occupy a campus and who would never advise anyone else to build one.

Trained in industrial design at the Ohio State University with a focus on learning methods and tools from psychology, anthropology and communications theory, Dandavate advises corporate America. His clients include Samsung, Microsoft, Motorola, Intel, Honda, Hewlett-Packard, Johnson Controls, Kodak and Pepsi.
SonicRim, his company, helps companies see how workers and customers experience their culture and products. “Whenever our customers want to add something new for their customers or make a workplace experience innovation, they come to us to understand the experience of the target audience, so they can improve the idea,” he said.

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San Jose and San Francisco are among the top-10 jobs-producing metropolitan areas in the country today based on their employment growth rates over the last 12 months, the brokerage finds. Together with the Oakland metropolitan area, the region is growing on the order of 100,000 jobs a year and should maintain that pace for the next several years, Hessam Nadji, Marcus’ managing director of Research and Advisory Services, said.

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As much effort as has been expended to explain the San Francisco workplace revolution, Silicon Valley workspace is in a jumble, too.

Five of the valley’s most important companies have announced large, expensive new campuses. On their face, the decisions—by Apple, Google, Facebook, Nvidia and Samsung—make two statements: Companies don’t expect to abandon Silicon Valley, but the existing workstock does not meet corporate needs.

Silicon Valley with its historic startup and hardware-engineering business culture has specialized in the vanilla office and workplace building. For landlords, the better to usher in the next company when the last one outgrows your space, gets bought or quietly fails. And venture capitalists aren’t interested in financing fancy.

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The San Francisco office market is still the hottest in the country and one of the hottest around the world. The thriving technology sector continues to power the local real estate economy. The economies of agglomeration that have driven technology growth in Silicon Valley over the past 30 years have expanded into San Francisco.

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